Advertorials
Vanity Fair x On Location (IMG) - Paris 2024 Official Hospitality sponsored feature
Brief: A branded advertorial introducing readers to the defining experiences and privileges of the first-ever Official Hospitality offering at the Olympic Games.
Concept: Tell an immersive, behind-the-scenes story that captured the atmosphere, elegance, and global significance of the occasion and the offering, focusing on iconic landmarks and experiences that would elevate this Parisian adventure.
Execution: Shaped a detailed editorial-led piece that blended cultural storytelling with brand narrative.
Result: Helped convert engaged readers into leads and sales, delivering both brand impact and commercial results.
Tottenham Hotspur - Premium Experiences matchday programme series
Brief: Promote Premium matchday experiences through tailored content in the official programme.
Concept: Elevate the prestige and raise awareness of Premium with dedicated storytelling features.
Execution: Led the series from concept to delivery, launching features such as ‘The Main Course’ and ‘Nights to Remember’, interviewing chefs, legendary players, and high-profile figures, while highlighting events and experiences.
Result: The series played a key role in delivering the first-ever complete sell-out of Premium Memberships at Tottenham Hotspur Stadium.
