Tottenham Hotspur - Stadium experiences brand guidelines

Brief: Create a distinctive brand voice for Tottenham Hotspur Stadium to establish it as a world-class entertainment destination.

Concept: Position the stadium as a cultural venue through three tone-defining pillars and a bold manifesto.

Execution: Authored the stadium’s first brand guidelines, providing writing principles and examples

Result: Empowered internal and external teams to align content with the stadium’s new identity, ensuring brand consistency across all channels.