Campaigns
IMG - Olympic Winter Games Milano Cortina 2026 -
Brief: Move beyond traditional athlete-focused Winter Olympics creative to promote hospitality through emotion, atmosphere, and experience of being present for defining Winter Olympics moments.
Concept: Use the mountains as a metaphor for memory and scale, capturing the feeling of being there at at this once-in-a-generation adventure beyond the sporting performance.
Execution: Led the creative direction across copy and visuals, allowing the landscape to dominate the frame. While an athlete remains present, the emphasis shifts to atmosphere, elevation and immersion, reinforcing the idea that hospitality offers access to moments far bigger than the action alone.
Result: Strengthened engagement across digital and OOH, reinforcing the premium appeal of Official Hospitality and supporting lead generation for Milano Cortina 2026.
Sky Sports - 'The Greatest Show on Earth'
Brief: Re-engage lapsed Sky Sports customers with a standout email that reignited excitement around live football.
Concept: Reframe Sky Sports as the ultimate spectacle, using the idea of a golden ticket to create intrigue and urgency around the offer.
Execution: Set the creative direction and tone for the email, bringing the circus concept to life while keeping the offer clear and conversion-led..
Result: Delivered a high-performing email that boosted click-throughs and customer reactivation.
Tottenham Hotspur - SPURSPLAY launch campaign
Brief: Launch SPURSPLAY as Tottenham Hotspur’s official streaming platform and establish it as the go-to destination for deeper fan access.
Concept: Bring fans closer than ever by positioning SPURSPLAY as the home of exclusive stories, unseen moments and the Club’s biggest icons – on and off the pitch.
Execution: Set the creative direction and core messaging for launch through confident, fan-first proposition that spotlighted original documentaries, behind-the-scenes access and iconic talent.
Result: Drove record sign-ups ahead of launch, delivering a strong commercial debut for the platform.
