Campaigns
IMG - Olympic Winter Games Milano Cortina 2026 - Ice Hockey
Brief: Promote Official Hospitality packages for ice hockey with a compelling creative hook.
Concept: Develop a tagline that captured both the intensity of the sport and the prestige of the hospitality experience.
Execution: Created a bold, layered line that worked on two levels – highlighting the athlete’s pursuit of glory and fans' pursuit of unforgettable experiences. The messaging reflected the emotion and energy of the Olympic stage while aligning with the campaign’s premium feel.
Result: Contributed to a strong uplift in ice hockey hospitality package sales and reinforced the emotional pull of the campaign.
Sky Sports - 'The Greatest Show on Earth'
Brief: Create an engaging email for the overarching circus-themed campaign to win back customers.
Concept: Use the idea of a golden ticket to tie in the offer with the spectacle of sport.
Execution: Wrote themed copy pushing the circus narrative while keeping the offer clear and enticing.
Result: Delivered a high-performing email that boosted click-throughs and reactivations.
Tottenham Hotspur Women - WSL membership renewal
Brief: Drive membership growth and highlight the team’s new venue ahead of the 2022/23 season.
Concept: Reimagine the Club’s iconic motto to reflect unity and ambition in the women’s game.
Execution: Created the lead line ‘To Dare, To Do, Together’ and the subheader ‘New Season. New Home. New Dreams' to blend heritage with hope and spotlight the venue change.
Result: Helped Spurs Women achieve record membership interest ahead of the new season.
