Conceptual
Sky Sports - Football sticker album winback project
Brief: Reactivate interest from former Sky Sports subscribers.
Concept: Evoke nostalgia with a creative twist on football sticker album.
Execution: Proposed and developed a direct mail idea featuring iconic football moments and a targeted offer card.
Result: Shortlisted for campaign development and recognised for its standout concept within Sky's winback efforts.
Sky Cinema - National Cinema Day disruptive mail
Brief: Devise a standout direct mail concept to help re-engage former Sky Cinema subscribers as part of a company-wide open brief.
Concept: Pitched a nostalgic, cinema-inspired idea: a reusable clapperboard mailer featuring a personalised offer designed to spark emotion and rekindle the magic of the big screen to tempt customers back.
Execution: More than just a mail, the concept blended tactile design with punchy messaging, turning a marketing moment into a keepsake.
Result: One of the top concepts shortlisted from a competitive pool of company-wide submissions, showcasing standout ideation and creative thinking.
Tottenham Hotspur - Easter Egg Hunt Map
Brief: Create an engaging, family-first stadium experience that strengthened Junior fans’ connection to the Club as part of the Spurs Easter Eggstravaganza.
Concept: Reimagine the traditional Easter egg hunt as a branded stadium adventure, turning iconic Spurs touchpoints into moments of discovery designed to educate, entertain and immerse young fans in the Club’s world.
Execution: Developed the creative concept and copy, designing an interactive clue-led journey that guided families through the stadium. The experience balanced clear, accessible language with playful storytelling, ensuring it felt intuitive for children while remaining unmistakably on brand.
Result: Alongside positive feedback from families, the experience itself caused a significant spike versus previous years, thanks to the power of playful, creative marketing.
