Conceptual
Sky Sports - Football card album winback project
Brief: Reactivate interest from former Sky Sports subscribers.
Concept: Evoke nostalgia with a creative twist on Panini football cards.
Execution: Proposed and developed a direct mail idea featuring iconic football moments and a targeted offer card.
Result: Shortlisted for campaign development and recognised for its standout concept within Sky's winback efforts.
Sky Cinema - National Cinema Day winback project
Brief: Devise a standout direct mail concept to help re-engage former Sky Cinema subscribers as part of a company-wide open brief.
Concept: Pitched a nostalgic, cinema-inspired idea: a reusable clapperboard mailer featuring a personalised offer designed to spark emotion and rekindle the magic of the big screen to tempt customers back.
Execution: Framed as more than just a mailer, the concept blended tactile design with punchy messaging. Its charm lay in turning a marketing moment into a keepsake.
Result: One of the top concepts shortlisted from a competitive pool of company-wide submissions, showcasing standout ideation and creative thinking.
Tottenham Hotspur - Easter Egg Hunt Map
Brief: Create a fun, adventurous activity for young fans attending the stadium.
Concept: Design an interactive Easter egg hunt with clues to encourage exploration and engagement.
Execution: Developed a playful quiz-based map using stadium touchpoints as clue locations, using clear language but remaining playful via the rhyme scheme.
Result: Positive feedback from families, with children fully engaged in the quiz format and successfully completing the hunt.
