Olympic Hospitality - Milano Cortina 2026 Closing Ceremony Deck

Brief: Provide the storytelling strategy and direction to frame the Closing Ceremony as a once-in-a-lifetime finale and how Official Hospitality is the ultimate way to secure a seat for it. 

Concept: Inspired by the ancient Roman amphitheatre-turned-opera venue hosting the Ceremony, I developed the storytelling around an operatic theme as reflected by the copy and use of imagery on relevant slides. 

Execution: Brought the operatic storytelling strategy to life through performance-led copy and considered visual direction, shaping a cohesive narrative that maintained brand integrity, IOC compliance and commercial clarity throughout the deck.

Result: Delivered a clear narrative framework adopted across sales, CRM and marketing campaigns, bringing consistency across the brand, while directly influencing sales.