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Messaging frameworks
Olympic Hospitality - Milano Cortina 2026 Closing Ceremony Deck
Brief: Develop a compelling messaging narrative to position the Closing Ceremony as a once-in-a-lifetime spectacle and final sales driver for Olympic Winter Games hospitality.
Concept: Present the ceremony as an unmissable celebration of culture, legacy and shared experience, brought to life through elegant, performance-inspired language.
Execution: Shaped a messaging framework with emotive headers and copy to support sales, CRM and campaign rollout, balancing Olympic tone with warmth, urgency and hospitality appeal.
Result: Delivered a versatile narrative helping to guide final campaign comms and drive engagement during the last sales window.







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