Digital adverts

Sky - Ted

Brief: Build buzz for the launch of a new TV series based on the hit film Ted, sparking curiosity and engagement.
Concept: Bring Ted’s chaotic, irreverent personality to life.
Execution: Took a bold approach with a bleeped-out headline that instantly captured Ted’s rowdy spirit, paired with a punchy synopsis to set the scene for the small screen.
Result: Helped drive a surge in trailer views and strong engagement at launch, fuelling early audience excitement for the series.

Sky Mobile - Samsung Galaxy Z Flip5

Brief: Create a standout tagline for the Galaxy Z Flip5 campaign.
Concept: I leaned into the phone’s unique flip design and personality, developing layered messaging that worked on both functional and metaphorical levels.
Execution: Crafted a tagline that captured the Z Flip5’s distinctive edge while keeping it playful and memorable.
Result: Earned glowing feedback from Samsung stakeholders and played a key role in a successful campaign launch, supporting a noticeable sales uplift.

Tottenham Hotspur - Spurs Official App

Brief: Drive downloads of the Spurs Official App with a message that resonates emotionally with fans.

Concept: Lean into club loyalty and create a campaign that feels personal.

Execution: Chose to adapt Ledley King’s iconic words with lines like “This is my club. My one and only club.” – crafting nostalgic, heartfelt banners that spoke directly to Spurs supporters.

Result: Rolled out across key channels, helping to deliver a strong uplift in app downloads.