Digital
Sky Mobile - Samsung Galaxy Z Flip5 advert
Brief: Create a standout tagline for the Galaxy Z Flip5 creative used on digital bus-stops and online pop-up adverts.
Concept: I leaned into the phone’s unique flip design and personality, developing layered messaging that worked on both functional and metaphorical levels.
Execution: A short, eye-catching tagline complemented by sleek design that captured the Z Flip5’s distinctive edge, while keeping the overall aesthetic playful and memorable.
Result: Earned glowing feedback from Samsung stakeholders and played a key role in a successful campaign launch, supporting a noticeable sales uplift.
Tottenham Hotspur - Spurs Official App banner
Brief: Drive downloads of the Spurs Official App with a message that resonates emotionally with fans used in emails, mobile, and online pop-up ads.
Concept: Lean into club loyalty and create a campaign that feels personal.
Execution: Chose to adapt Ledley King’s iconic words with lines like “This is my club. My one and only club.” – crafting nostalgic, heartfelt banners that spoke directly to Spurs supporters.
Result: Rolled out across key channels, helping to deliver a strong uplift in app downloads.
Harrods ​- Adidas football boots product description
Brief: Create imaginative product copy featured on Harrods' ecommerce site for a wide range of categories and brands, bringing the iconic retail experience to life online.
Concept: Turn product descriptions into mini brand stories, blending evocative storytelling with clear, distinctive selling points.
Execution: Delivered elevated, tone-perfect copy at scale, balancing narrative flair with commercial clarity while working to tight deadlines.
Result: Drove record online sales and customer engagement during Covid-19 lockdowns, when e-commerce became the heart of the Harrods experience.
