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Harrods - A/W 2019 

Brief: Create a biannual lookbook to guide in-store teams and inspire luxury shoppers.

Concept: Blend editorial tone with trend insights to make seasonal fashion feel accessible and aspirational.

Execution: Worked with stylists and designers to shape an elegant print guide covering trends, styling tips, and product highlights.

Result: Enhanced customer engagement in-store and empowered sales associates with fashion-led talking points.