Newsletters
Sky Sports - Weekly look-ahead
Brief: Create a high-impact weekly email to sustain engagement and drive anticipation for live sport across Sky Sports and TNT Sports.
Concept: Use Sky’s energetic tone to build hype, spotlight key fixtures and keep fans informed and excited.
Execution: This final 2023 edition combined a sharp year-in-review with a look ahead to upcoming sporting events – blending nostalgia with momentum to end the year on a high.
Result: Helped maintain strong subscriber engagement and set the tone for an action-packed new year.
Sky - LFCTV monthly update
Brief: Deliver a monthly newsletter that keeps Liverpool FC fans engaged between fixtures.
Concept: Adopt a lively, fan-first tone to bring fans closer to the action – even off the pitch.
Execution: The email highlighted key games, exclusive content, and platform updates, giving supporters a reason to stay subscribed through the season.
Result: Helped reinforce brand loyalty and contributed to ongoing subscriber retention.
