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IMG - Olympic Games Paris 2024 Official Hospitality hero campaign
Brief: Create a hero campaign to mark the first-ever Olympic Games to offer Official Hospitality, capturing the scale and significance of the launch.
Concept: Crafted a line that blended prestige, ambition and the Olympic spirit to position Official Hospitality as a once-in-a-lifetime way to experience the Games.
Execution: Set the lead tagline and direction for the creative, bringing the worlds of elite sport and premium hospitality together through a single, iconic idea.
Result: Appearing across billboards, transport hubs, posters and digital screens throughout APAC, North America and Europe, the campaign increased brand visibility and interest worldwide, establishing Official Hospitality as a key part of the Paris 2024 story.
Tottenham Hotspur - UEFA Champions League campaign
Brief: Drive interest in Spurs' UEFA Champions League fixtures.
Concept: Fuse prestige and passion, positioning hospitality as the most exciting way to experience the magic of European nights.
Execution: Delivered bold copy for LED stadium boards, billboards and digital screens, extending the campaign’s reach across key fan touchpoints.
Result: Generated record hospitality interest and gained additional traction through social media.
