Sky - NOW national press ad
Brief: Craft a bold national press ad to promote a high-stakes New Year’s Day match on NOW.
Concept: Leaning into the tradition of fireworks on New Year’s Day and the famously fiery history between the two sides, I wanted to position the clash as an explosive start to the year.
Execution: A bold, snappy headline that quickly captured attention, bringing together the symbolism of fireworks and the charged energy of the rivalry.
Result: The ad delivered impact in national press, sparking excitement alongside an increase in viewers.
Tottenham Hotspur - North London Derby tifo messaging
Brief: Produce compelling messaging for a reusable plastic bag complementing the 'DARE.DREAM.DO' TIFO slogan for the North London Derby – one of the Club’s biggest fixtures.
Concept: Turn a practical object into a symbol of pride and unity, using emotive language to inform, inspire and rally fans ahead of the match.
Execution: The bag featured instructions for fans to hold it aloft at a key moment, while encouraging supporters to keep it as a lasting memento of the occasion.
Result: The striking display received widespread media coverage and created a powerful shared moment broadcasted to the world.
