Sky - NOW national press ad
Brief: Craft a bold national press ad to promote a high-stakes New Year’s Day match on NOW.
Concept: Leaning into the tradition of fireworks on New Year’s Day and the famously fiery history between the two sides, the concept positioned the clash as an explosive start to the footballing year.
Execution: A punchy, headline-led approach designed to capture attention fast, combining the symbolism of fireworks with the intensity of the rivalry.
Result: The ad delivered impact in national press, sparking anticipation and excitement around the fixtures.
Tottenham Hotspur - North London Derby tifo messaging
Brief: Produce compelling messaging for a reusable plastic bag that would form part of a stadium-wide tifo display at the North London Derby – one of the Club’s biggest fixtures.
Concept: Turn a practical object into a symbol of pride and unity, using emotive language to inform, inspire and rally fans ahead of the match.
Execution: The bag featured instructions for fans to hold it aloft at a key moment, forming the bold DARE.DREAM.DO tifo seen around the world. The copy also encouraged supporters to keep it as a lasting memento of the occasion.
Result: The striking display received widespread media coverage and created a powerful shared moment, worthy of the occasion.
