Harrods ​

Brief: Deliver compelling copy for hundreds of luxury products across fashion, beauty and lifestyle.
Concept: Elevate everyday product descriptions into mini brand moments that blended information with aspiration.
Execution: Crafted tone-perfect copy for an array of global brands during a high-pressure period, preserving brand voice while writing at scale.
Result: Drove all sales and customer engagement during Covid-19 lockdowns, when e-commerce became the store’s primary channel.