Social
IMG - Olympic Winter Games Milano Cortina 2026 - Lindsey Vonn narrative
​Brief: Develop a narrative-driven branded film focusing on Olympian and brand ambassador Lindsey Vonn’s connection to the mountains and her hopes for a glorious final chapter, building anticipation in the final months leading up to Milano Cortina 2026.
Concept: Capture her passion for the sport and mountains alongside her ambitions through the video script's story structure and creative direction, alongside the accompanying caption copy, positioning Official Hospitality as the most elevated way to support her and enjoy the Winter Games.
Execution: Released in November 2025, the video blends Lindsey’s reflections with cinematic alpine visuals to create an aspirational story tailored for Instagram and Facebook.
Result: Renewed momentum and an increase in package sales, delivering a strong final push ahead of Milano Cortina 2026.
IMG - Olympic Winter Games Milano Cortina 2026 Official Hospitality launch
Brief: Produce a social-first video to build anticipation for Official Hospitality ahead of the Milano Cortina 2026 campaign launch.
Concept: Capture the magic of the Winter Games – the speed, the stakes, the spine-tingling moments – while celebrating the style and sophistication of hospitality at its finest.
Execution: Launched in September 2025, the video fused high-octane visuals with aspirational messaging to showcase the emotion and exclusivity of the experience across Instagram and Facebook.
Result: Sparked early registrations and laid the emotional groundwork for a high-impact launch.