Web articles
Tottenham Hotspur - Bentancur-Son World Cup article
Brief: Build excitement for the 2022 World Cup with player-led content.
Concept: Use a unique Spurs angle – teammates facing off on the world stage.
Execution: Combined separate interviews with Bentancur and Son into one compelling article, capturing emotion and anticipation while boosting SEO.
Result: High engagement and strong search visibility leading up to the tournament.
Tottenham Hotspur - Gary Mabbutt Spurs Foundation article
​Brief: Raise awareness of the ‘Let’s Talk About Spurs’ initiative.
Concept: Use the voice of a club legend to make the cause more personal and powerful.
Execution: Wrote a concise, moving article featuring quotes from Gary Mabbutt to highlight the programme’s importance.
Result: Increased awareness and participation, with more supporters calling in to engage with the initiative.
